Lux Holdups Branding

Client: Lux Holdups  2018

Lux Holdups, a modern hardware company contracted Clabots to help them find their Brand as they crew their Etsy business and started marketing themselves to interior designers and architects. Clabots worked with them to understand and segment their position in the market and explore how their identity could better connect with their customers. The logo consists of a minimal logotype with a logomark that mixes both art deco and contemporary primitive modern forms. The identity includes both vertical and horizontal lockup. Evan Clabots designed their logo and provided a brand identity guide that set forth rules for official logo usage, font type and color, typography, and tone, along with the brand's mission statement, positioning, identity, and values.

Images Courtesy of Evan Clabots